WBA’s Social Impact Awareness Campaign
In 2018, the WBA, in partnership with the Federal Home Loan Bank of San Francisco, launched their social impact awareness campaign designed to share with public the tremendous impact our member banks have in the communities they serve. The focal point of the campaign is the creation of a series of regionally focused videos designed to highlight these efforts and showcase the positive impact.
The video series can be viewed on our YouTube page here.
We have also created a collateral piece highlighting all of the stories that were featured in our videos on 2018.
We also have a second collateral piece, that we invite you to share with your team members and other leaders in your community, which highlights many additional organizations and projects supported by our members.
In order to make this campaign its most successful, we need you to join us and please share on social media examples of what your bank is doing to support your communities. When sharing on social media, please use #wemakeanimpact.
NEW Video Just Released!
Steve Miller, president & CEO of Fresno First Bank, founded Valley Innovators, a mission-driven company focused on education, mentoring, and access to capital for early-stage companies throughout California. Their programs include online and in-person educational sessions, networking, as well as the professional resources needed for founders to scale their business. A pitch contest is held annually, where winners receive cash prizes, marketing exposure, and other tools to help them succeed. Learn more about the bank’s support for the organization, including their inaugural Kid-preneur Day, by watching our newest social impact video here.